About us
Probably your next
favorite piece of jewelry
Discover all our collections. There is probably your next favorite piece among them.
Once upon a time...
Discover the exquisite craftsmanship of our wholesale jewelry collection, featuring stunning designs and premium materials.
Learn about the artistry and techniques behind our handcrafted jewelry pieces.
The most beautiful jewels in the world cannot be measured by price, they are cherished for their meaning.
— Tiffany & Co.
Meet our artisans
Passionate artisans dedicated to creating exceptional jewelry
Tony Fred
Chief Executive Officer
Founder and chief visionary, Sarah is the driving force behind the company. She loves to keep her hands full by participating in the design of the jewelry, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mark loves taking on challenges. With his multi-year experience as Sales Director in the jewelry industry, Mark has helped the company to get where it is today. Mark is among the best minds.
Gemstone Suppliers
Chief Technical Officer
John is one of the iconic people in life who can say they love what they do. He mentors our team of in-house jewelers and looks after the community of thousands of customers.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.